{"id":5201,"date":"2018-02-01T10:24:35","date_gmt":"2018-02-01T09:24:35","guid":{"rendered":"https:\/\/dev.boutique2mode.com\/?post_type=product&#038;p=5201"},"modified":"2019-07-30T03:01:43","modified_gmt":"2019-07-30T01:01:43","slug":"b2m-40-laffiliation-franchise-en-mode-dynamique","status":"publish","type":"product","link":"https:\/\/boutique2mode.com\/en\/boutique\/b2m-40-laffiliation-franchise-en-mode-dynamique","title":{"rendered":"B2M 40 \u2013 L\u2019Affiliation\/Franchise en mode dynamique"},"content":{"rendered":"<p><strong>L\u2019Affiliation\/Franchise en mode dynamique<\/strong><br \/>\nDans un contexte \u00e9conomique difficile, la franchise de mode garde le cap et augmente l\u00e9g\u00e8rement son nombre d\u2019enseignes, malgr\u00e9 une certaine \u00e9rosion du c\u00f4t\u00e9 des franchis\u00e9s. L\u2019Enfant et le Sport sont les plus dynamiques.<br \/>\n<span style=\"color: #ff0000;\">+ 100 enseignes de franchises de mode s\u00e9lectionn\u00e9es par la r\u00e9daction*<\/span><\/p>\n<p><strong>Tendances &#8211; Acheter mieux et vendre l\u2019authentique !<\/strong><br \/>\nD\u00e9fense du local, du fait main et valorisation du savoir-faire fran\u00e7ais suscitent une attention grandissante chez les consommateurs en qu\u00eate d\u2019identit\u00e9 <strong>et offrent aux d\u00e9taillants ind\u00e9pendants un levier de vente non n\u00e9gligeable.<\/strong><\/p>\n<p><strong>Enqu\u00eate \u2013 Centre-ville, avec ou sans voiture ?<\/strong><br \/>\nRejet\u00e9e par les uns, pl\u00e9biscit\u00e9e par les autres, la place de la voiture dans le centre-ville n\u2019a jamais fait autant d\u00e9bat. Les commer\u00e7ants semblent avoir choisi leur camp, convaincus pour la plupart d\u2019entre eux que plus de voitures \u00e9gal plus de clients. <strong>Qu\u2019en est-il dans les faits ? Boutique2Mode a men\u00e9 l\u2019enqu\u00eate.<\/strong><\/p>\n<p><strong>Achats &#8211; La route de la soie m\u00e8ne aux grossistes chinois !<\/strong><br \/>\nAvec l\u2019inauguration r\u00e9cente du MIF 68 \u00e0 Marseille, les grossistes chinois confirment leur emprise sur le march\u00e9 de \u00ab gros \u00bb en France. Derri\u00e8re cette tendance, c\u2019est la nouvelle route de la soie voulue par l\u2019\u00c9tat chinois qui se dessine.<\/p>\n<p>*R\u00e9serv\u00e9 uniquement aux abonn\u00e9s<\/p>\n<p><a id=\"sommaire\"><\/a><strong>D\u00e9couvrez le sommaire complet :<br \/>\n<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5202 size-full\" title=\"L\u2019avenir des m\u00e9tiers du pass\u00e9\" src=\"https:\/\/i0.wp.com\/dev.boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?resize=1165%2C1425&#038;ssl=1\" alt=\"Au commencement, en 1994, il mit en ligne des millions de livres, avant d\u2019\u00e9largir le site aux perceuses, radios, raquettes de tennis\u2026 Aujourd\u2019hui, il est l\u2019homme le plus riche du monde, \u00e0 la t\u00eate d\u2019un g\u00e9ant tentaculaire, Amazon, aux multiples sources de profits : cybermarchand, place de march\u00e9, cloud computing, assistants personnels,\u2026 et ce n\u2019est qu\u2019un d\u00e9but. Faites le test sur Google, tapez \u00ab Amazon se lance dans \u00bb et aussit\u00f4t s\u2019affiche une liste \u00e0 la Pr\u00e9vert : l\u2019assurance, l\u2019immobilier, l\u2019alimentaire, la production de s\u00e9ries,\u2026 Il ne se passe pas un trimestre sans qu\u2019un nouveau m\u00e9tier soit investi ou envisag\u00e9 et pour cause : Amazon est en mesure d\u2019analyser les milliards de transactions effectu\u00e9es en ligne et sait en temps r\u00e9el ce qui se vend, ce qui ne se vend pas et peut ainsi identifier les positions \u00e0 prendre sur le march\u00e9. On comprend mieux pourquoi m\u00eame les entreprises leaders sur leur march\u00e9, tremblent lorsque l\u2019ogre de Seattle pose un pied dans leur secteur d\u2019activit\u00e9. Aujourd\u2019hui c\u2019est La Grande R\u00e9cr\u00e9 et Toys \u201cR\u201d Us qui sont balay\u00e9s, hier c\u2019\u00e9tait les libraires, demain ce sera le tour des banques ? Et la mode dans tout \u00e7a ? Non content d\u2019avoir mis \u00e0 mal les principales cha\u00eenes d\u2019habillement aux USA et de multiplier ses propres marques, Amazon teste la box qui permet d\u2019essayer les v\u00eatements avant de les acheter et vient de d\u00e9poser un brevet pour un miroir d\u2019essayage virtuel en r\u00e9alit\u00e9 augment\u00e9e ! \u00c0 l\u2019heure o\u00f9 les filiales immobili\u00e8res d\u2019hypermarch\u00e9 \u2013 l\u2019ancien monde \u2013 s\u2019\u00e9vertuent \u00e0 vouloir b\u00e9tonner le territoire et s\u2019accrochent comme avec Europacity \u00e0 des projets qui n\u2019ont plus de sens. Le d\u00e9sormais embl\u00e9matique \u00ab Boss \u00bb d\u2019Amazon, Jeff Bezos, engrange trimestres apr\u00e8s trimestres une croissance exponentielle, cr\u00e9ant \u2013 sans que les politiques ne r\u00e9agissent \u2013 un v\u00e9ritable tsunami commercial. Alors oui, bravo l\u2019artiste, mais \u00ab non Jeff, t\u2019es pas tout seul \u00bb ! K PHILIPPE MAUREL R\u00e9dacteur en chef\" width=\"1165\" height=\"1425\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?w=2370&amp;ssl=1 2370w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?resize=245%2C300&amp;ssl=1 245w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?resize=768%2C939&amp;ssl=1 768w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?resize=837%2C1024&amp;ssl=1 837w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M_40_Sommaire_BD.jpg?resize=600%2C734&amp;ssl=1 600w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-5201\" data-postid=\"5201\" class=\"themify_builder_content themify_builder_content-5201 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte \u00e9conomique difficile, la franchise de mode garde le cap et augmente l\u00e9g\u00e8rement son nombre d\u2019enseignes, malgr\u00e9 une certaine \u00e9rosion du c\u00f4t\u00e9 des franchis\u00e9s.<strong> L\u2019Enfant et le Sport sont les plus dynamiques.<\/strong><br \/>\n<span style=\"text-decoration: underline; color: #902a7d;\"><a style=\"color: #902a7d;\" href=\"#tab-description\">Lire la description compl\u00e8te<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"#sommaire\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4930\" src=\"https:\/\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2-244x300.jpg\" alt=\"sommaire du magazine\" width=\"58\" height=\"71\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?resize=244%2C300&amp;ssl=1 244w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?w=487&amp;ssl=1 487w\" sizes=\"auto, (max-width: 58px) 100vw, 58px\" \/><\/a><\/span><a href=\"#sommaire\" class=\"shortcode button  small  \" style=\"color: #902a7d;\">Consulter le sommaire<\/a><\/p>\n","protected":false},"featured_media":5204,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[51],"product_tag":[],"class_list":{"0":"post-5201","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vente-au-numero","7":"has-post-title","8":"has-post-date","9":"has-post-category","10":"has-post-tag","11":"has-post-comment","12":"has-post-author","13":"","15":"first","16":"instock","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2M 40 \u2013 L\u2019Affiliation\/Franchise en mode dynamique - Boutique2Mode<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boutique2mode.com\/boutique\/b2m-40-laffiliation-franchise-en-mode-dynamique\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2M 40 \u2013 L\u2019Affiliation\/Franchise en mode dynamique - Boutique2Mode\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte \u00e9conomique difficile, la franchise de mode garde le cap et augmente l\u00e9g\u00e8rement son nombre d\u2019enseignes, malgr\u00e9 une certaine \u00e9rosion du c\u00f4t\u00e9 des franchis\u00e9s. L\u2019Enfant et le Sport sont les plus dynamiques. Lire la description compl\u00e8te\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boutique2mode.com\/boutique\/b2m-40-laffiliation-franchise-en-mode-dynamique\" \/>\n<meta property=\"og:site_name\" content=\"Boutique2Mode\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T01:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/B2M-40-\u2013-L\u2019Affiliation-Franchise-en-mode-dynamique.jpg?fit=1098%2C1098&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1098\" \/>\n\t<meta property=\"og:image:height\" content=\"1098\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique\",\"url\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique\",\"name\":\"B2M 40 \u2013 L\u2019Affiliation\\\/Franchise en mode dynamique - Boutique2Mode\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/B2M-40-%E2%80%93-L%E2%80%99Affiliation-Franchise-en-mode-dynamique.jpg?fit=1098%2C1098&ssl=1\",\"datePublished\":\"2018-02-01T09:24:35+00:00\",\"dateModified\":\"2019-07-30T01:01:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/B2M-40-%E2%80%93-L%E2%80%99Affiliation-Franchise-en-mode-dynamique.jpg?fit=1098%2C1098&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/B2M-40-%E2%80%93-L%E2%80%99Affiliation-Franchise-en-mode-dynamique.jpg?fit=1098%2C1098&ssl=1\",\"width\":1098,\"height\":1098},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-40-laffiliation-franchise-en-mode-dynamique#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/boutique2mode.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La boutique\",\"item\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2M 40 \u2013 L\u2019Affiliation\\\/Franchise en mode dynamique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/#website\",\"url\":\"https:\\\/\\\/boutique2mode.com\\\/\",\"name\":\"Boutique2Mode\",\"description\":\"Le magazine des professionnels de la mode\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/boutique2mode.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2M 40 \u2013 L\u2019Affiliation\/Franchise en mode dynamique - Boutique2Mode","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boutique2mode.com\/boutique\/b2m-40-laffiliation-franchise-en-mode-dynamique","og_locale":"en_US","og_type":"article","og_title":"B2M 40 \u2013 L\u2019Affiliation\/Franchise en mode dynamique - Boutique2Mode","og_description":"Dans un contexte \u00e9conomique difficile, la franchise de mode garde le cap et augmente l\u00e9g\u00e8rement son nombre d\u2019enseignes, malgr\u00e9 une certaine \u00e9rosion du c\u00f4t\u00e9 des franchis\u00e9s. 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