{"id":5211,"date":"2017-05-01T11:01:22","date_gmt":"2017-05-01T09:01:22","guid":{"rendered":"https:\/\/dev.boutique2mode.com\/?post_type=product&#038;p=5211"},"modified":"2019-07-30T03:02:47","modified_gmt":"2019-07-30T01:02:47","slug":"b2m-37-les-secrets-des-boutiques-qui-cartonnent","status":"publish","type":"product","link":"https:\/\/boutique2mode.com\/en\/boutique\/b2m-37-les-secrets-des-boutiques-qui-cartonnent","title":{"rendered":"B2M 37 \u2013 Les secrets des boutiques qui cartonnent"},"content":{"rendered":"<p><strong>D\u00e9bat &#8211; Quel avenir pour la mode \u00e0 petit prix ?<\/strong><br \/>\nAlors que le secteur conna\u00eet certainement l\u2019une de ses plus graves crises, le moment est venu de s\u2019interroger sur l\u2019\u00e9volution future du march\u00e9. Et notamment sur l\u2019avenir de la mode \u00e0 petit prix.<\/p>\n<p><strong>Merchandising \u2013 D\u00e9veloppez vos ventes additionnelles<\/strong><br \/>\nChaque commer\u00e7ant cherche \u00e0 am\u00e9liorer son panier moyen, ce qui revient \u00e0 essayer de vendre un article de plus que ce que le client est venu acheter. Nombreux sont les vendeurs rompus \u00e0 cette technique, mais savez-vous que le merchandising peut largement contribuer \u00e0 la d\u00e9velopper ?<\/p>\n<p><strong><span style=\"color: #ff0000;\">DOSSIER SPECIAL<\/span> &#8211; Les secrets des boutiques qui cartonnent<\/strong><br \/>\nIls sont ind\u00e9pendants, multimarques ou monomarques, et n\u2019ont que faire des pr\u00e9visions \u00e0 la baisse du secteur. Et pour cause, alors que la conjoncture n\u2019a jamais sembl\u00e9 aussi instable, eux continuent de d\u00e9velopper leur activit\u00e9, avec toujours un \u0153il gard\u00e9 sur l\u2019avenir.<\/p>\n<p><strong>Salons &#8211; Cap sur les tendances et les services aux d\u00e9taillants<\/strong><br \/>\nAutrefois indiscutable, le r\u00f4le des salons dans la fili\u00e8re mode est aujourd\u2019hui remis en question. Sur la base d\u2019une vaste enqu\u00eate, Boutique2mode dresse un bilan des atouts et faiblesses de ces institutions, tout en soulignant les efforts consid\u00e9rables qu\u2019elles ont accomplis ces derni\u00e8res ann\u00e9es.<\/p>\n<p><strong>Merchan Design \u2013 Motorcycles Lifestyle<\/strong><br \/>\nBertrand Saugnac est un passionn\u00e9 de moto depuis plus de trente ans. Apr\u00e8s une carri\u00e8re dans l\u2019automobile, il vient d\u2019ouvrir \u00e0 Paris Mr S. Motorcycles, un concept store d\u00e9di\u00e9 aux motards et r\u00e9ussi le pari de pr\u00e9senter sa s\u00e9lection de produits dans une boutique au design affirm\u00e9.<\/p>\n<p><a id=\"sommaire\"><\/a><strong>D\u00e9couvrez le sommaire complet :<br \/>\n<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5216 size-full\" title=\"L\u2019avenir des m\u00e9tiers du pass\u00e9\" src=\"https:\/\/i0.wp.com\/dev.boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?resize=1165%2C1409&#038;ssl=1\" alt=\"\" width=\"1165\" height=\"1409\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?w=2389&amp;ssl=1 2389w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?resize=248%2C300&amp;ssl=1 248w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?resize=768%2C929&amp;ssl=1 768w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?resize=847%2C1024&amp;ssl=1 847w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?resize=600%2C726&amp;ssl=1 600w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Sommaire-B2M-37.jpg?w=2330&amp;ssl=1 2330w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-5211\" data-postid=\"5211\" class=\"themify_builder_content themify_builder_content-5211 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Ils sont ind\u00e9pendants, multimarques ou monomarques, et n\u2019ont que faire des pr\u00e9visions \u00e0 la baisse du secteur. Et pour cause, alors que la conjoncture n\u2019a jamais sembl\u00e9 aussi instable, eux continuent de d\u00e9velopper leur activit\u00e9, avec toujours un \u0153il gard\u00e9 sur l\u2019avenir.<br \/>\n<span style=\"text-decoration: underline; color: #902a7d;\"><a style=\"color: #902a7d;\" href=\"#tab-description\">Lire la description compl\u00e8te<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"#sommaire\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4930\" src=\"https:\/\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2-244x300.jpg\" alt=\"sommaire du magazine\" width=\"58\" height=\"71\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?resize=244%2C300&amp;ssl=1 244w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?w=487&amp;ssl=1 487w\" sizes=\"auto, (max-width: 58px) 100vw, 58px\" \/><\/a><\/span><a href=\"#sommaire\" class=\"shortcode button  small  \" style=\"color: #902a7d;\">Consulter le sommaire<\/a><\/p>\n","protected":false},"featured_media":5214,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[51],"product_tag":[],"class_list":{"0":"post-5211","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vente-au-numero","7":"has-post-title","8":"has-post-date","9":"has-post-category","10":"has-post-tag","11":"has-post-comment","12":"has-post-author","13":"","15":"first","16":"instock","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2M 37 \u2013 Les secrets des boutiques qui cartonnent - Boutique2Mode<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boutique2mode.com\/boutique\/b2m-37-les-secrets-des-boutiques-qui-cartonnent\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2M 37 \u2013 Les secrets des boutiques qui cartonnent - Boutique2Mode\" \/>\n<meta property=\"og:description\" content=\"Ils sont ind\u00e9pendants, multimarques ou monomarques, et n\u2019ont que faire des pr\u00e9visions \u00e0 la baisse du secteur. 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