{"id":5253,"date":"2016-01-01T12:30:07","date_gmt":"2016-01-01T11:30:07","guid":{"rendered":"https:\/\/dev.boutique2mode.com\/?post_type=product&#038;p=5253"},"modified":"2019-07-30T03:08:14","modified_gmt":"2019-07-30T01:08:14","slug":"b2m-32-fabricants-detaillants-comment-soutenir-la-filiere","status":"publish","type":"product","link":"https:\/\/boutique2mode.com\/en\/boutique\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere","title":{"rendered":"B2M 32 \u2013 FABRICANTS &#038; D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ?"},"content":{"rendered":"<p><strong>Dossier sp\u00e9cial Affiliation\/Franchise &#8211; 3 m\u00e9thodes pour d\u00e9nicher \u201c Label \u201d enseigne<\/strong><br \/>\nLa franchise est en vogue dans la mode. Pour autant, comme pour toute activit\u00e9 commerciale, le risque reste pr\u00e9sent, d\u2019o\u00f9 la n\u00e9cessit\u00e9 de bien se renseigner avant de se lancer. Boutique2Mode d\u00e9taille 3 m\u00e9thodes pour vous aider \u00e0 faire le meilleur choix. En prime, 10 enseignes s\u00e9lectionn\u00e9es et d\u00e9couvrezdans l\u2019\u00e9dition abonn\u00e9 notre s\u00e9lection exclusive de plus de 100 enseignes du secteur de la mode.<\/p>\n<p><strong>Comment fid\u00e9liser les modeuses ?<\/strong><br \/>\nFid\u00e9liser sa client\u00e8le est un gros enjeu business. Les clientes fid\u00e8les ach\u00e8tent plus souvent et pour des montants plus \u00e9lev\u00e9s. Mais qu\u2019est ce qui les incite justement \u00e0 revenir dans le m\u00eame magasin ? Zoom sur les leviers de la fid\u00e9lit\u00e9.<\/p>\n<p><strong>Cahier style : focus sur l\u2019univers de la maille<\/strong><br \/>\nProduit phare de l\u2019hiver, la maille tricote sa place dans les collections f\u00e9minines, masculines et enfant. Plongez \u00e0 travers ce dossier dans l\u2019univers de maille, avec notamment 30 marques s\u00e9lectionn\u00e9es par la r\u00e9daction \u00e0 partir d\u2019\u00e9l\u00e9ments factuels (mati\u00e8re, qualit\u00e9\/prix, coupe\/confort, finitions&#8230;) recueillis aupr\u00e8s de professionnels et d\u00e9taillants\/revendeurs.<\/p>\n<p><a id=\"sommaire\"><\/a><strong>D\u00e9couvrez le sommaire complet :<br \/>\n<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5256 size-full\" title=\"L\u2019avenir des m\u00e9tiers du pass\u00e9\" src=\"https:\/\/i0.wp.com\/dev.boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?resize=1165%2C1401&#038;ssl=1\" alt=\"\" width=\"1165\" height=\"1401\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?w=2395&amp;ssl=1 2395w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?resize=249%2C300&amp;ssl=1 249w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?resize=768%2C924&amp;ssl=1 768w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?resize=852%2C1024&amp;ssl=1 852w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?resize=600%2C722&amp;ssl=1 600w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-B2M-32.jpg?w=2330&amp;ssl=1 2330w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\" \/><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-5253\" data-postid=\"5253\" class=\"themify_builder_content themify_builder_content-5253 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>1\u00e8re Partie : Comment d\u00e9fendre la conception fran\u00e7aise ?<br \/>\nCr\u00e9ation, patronage, prototypage\u2026 la conception d\u2019un produit de mode requiert l\u2019intervention de professionnels du secteur aux comp\u00e9tences pointues, et repr\u00e9sente ainsi un co\u00fbt important pour l\u2019entreprise. De l\u00e0 \u00e0 cr\u00e9er un label \u00ab Con\u00e7u en France \u00bb qui mettrait en valeur ces savoir-faire ? Boutique2Mode a men\u00e9 l\u2019enqu\u00eate et d\u00e9taille les enjeux et d\u00e9fis de toute la fili\u00e8re mode habillement\/chaussures.<br \/>\n<span style=\"text-decoration: underline; color: #902a7d;\"><a style=\"color: #902a7d;\" href=\"#tab-description\">D\u00e9couvrir tous les sujets<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"#sommaire\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4930\" src=\"https:\/\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2-244x300.jpg\" alt=\"sommaire du magazine\" width=\"58\" height=\"71\" srcset=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?resize=244%2C300&amp;ssl=1 244w, https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/sommaire-magazine-2.jpg?w=487&amp;ssl=1 487w\" sizes=\"auto, (max-width: 58px) 100vw, 58px\" \/><\/a><\/span><a href=\"#sommaire\" class=\"shortcode button  small  \" style=\"color: #902a7d;\">Consulter le sommaire<\/a><\/p>\n","protected":false},"featured_media":5254,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"product_brand":[],"product_cat":[51],"product_tag":[],"class_list":{"0":"post-5253","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-vente-au-numero","7":"has-post-title","8":"has-post-date","9":"has-post-category","10":"has-post-tag","11":"has-post-comment","12":"has-post-author","13":"","15":"first","16":"instock","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2M 32 \u2013 FABRICANTS &amp; D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ? - Boutique2Mode<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boutique2mode.com\/boutique\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2M 32 \u2013 FABRICANTS &amp; D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ? - Boutique2Mode\" \/>\n<meta property=\"og:description\" content=\"1\u00e8re Partie : Comment d\u00e9fendre la conception fran\u00e7aise ? Cr\u00e9ation, patronage, prototypage\u2026 la conception d\u2019un produit de mode requiert l\u2019intervention de professionnels du secteur aux comp\u00e9tences pointues, et repr\u00e9sente ainsi un co\u00fbt important pour l\u2019entreprise. De l\u00e0 \u00e0 cr\u00e9er un label \u00ab Con\u00e7u en France \u00bb qui mettrait en valeur ces savoir-faire ? Boutique2Mode a men\u00e9 l\u2019enqu\u00eate et d\u00e9taille les enjeux et d\u00e9fis de toute la fili\u00e8re mode habillement\/chaussures. D\u00e9couvrir tous les sujets\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boutique2mode.com\/boutique\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere\" \/>\n<meta property=\"og:site_name\" content=\"Boutique2Mode\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T01:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/boutique2mode.com\/wp-content\/uploads\/2019\/07\/Couv-B2M-32-\u2013-FABRICANTS-D\u00c9TAILLANTS-Comment-soutenir-la-fili\u00e8re.jpg?fit=1141%2C1141&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1141\" \/>\n\t<meta property=\"og:image:height\" content=\"1141\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere\",\"url\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere\",\"name\":\"B2M 32 \u2013 FABRICANTS & D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ? - Boutique2Mode\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Couv-B2M-32-%E2%80%93-FABRICANTS-D%C3%89TAILLANTS-Comment-soutenir-la-fili%C3%A8re.jpg?fit=1141%2C1141&ssl=1\",\"datePublished\":\"2016-01-01T11:30:07+00:00\",\"dateModified\":\"2019-07-30T01:08:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Couv-B2M-32-%E2%80%93-FABRICANTS-D%C3%89TAILLANTS-Comment-soutenir-la-fili%C3%A8re.jpg?fit=1141%2C1141&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/boutique2mode.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Couv-B2M-32-%E2%80%93-FABRICANTS-D%C3%89TAILLANTS-Comment-soutenir-la-fili%C3%A8re.jpg?fit=1141%2C1141&ssl=1\",\"width\":1141,\"height\":1141},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\\\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/boutique2mode.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La boutique\",\"item\":\"https:\\\/\\\/boutique2mode.com\\\/boutique\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2M 32 \u2013 FABRICANTS &#038; D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/boutique2mode.com\\\/#website\",\"url\":\"https:\\\/\\\/boutique2mode.com\\\/\",\"name\":\"Boutique2Mode\",\"description\":\"Le magazine des professionnels de la mode\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/boutique2mode.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2M 32 \u2013 FABRICANTS & D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ? - Boutique2Mode","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boutique2mode.com\/boutique\/b2m-32-fabricants-detaillants-comment-soutenir-la-filiere","og_locale":"en_US","og_type":"article","og_title":"B2M 32 \u2013 FABRICANTS & D\u00c9TAILLANTS, Comment soutenir la fili\u00e8re ? - Boutique2Mode","og_description":"1\u00e8re Partie : Comment d\u00e9fendre la conception fran\u00e7aise ? 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